How Brands are Leading the Collaborative Economy

Понравилась презентация – покажи это...

Слайд 0

How Brands are Leading the Collaborative Economy For Sustainable Brands By Jeremiah Owyang @jowyang June, 2014

Слайд 1

The Collaborative Economy 2

Слайд 2

Phases of Internet Sharing The Collaborative Economy 3 From Altimeter Research: The Collaborative Economy, 2013, Jeremiah Owyang

Слайд 3

What role do corporations play if people get what they need from each other?

Слайд 4

The Collaborative Economy An economic model where creation, ownership, and access are shared between people and corporations.

Слайд 5

You had to Redesign your business model for the Collaborative Economy? What if?

Слайд 6

Collaborative Economy: Value Chain

Слайд 7

Collaborative Economy: Value Chain

Слайд 8

Brand as a Service

Слайд 9

BMW and Toyota as a Service

Слайд 10

Home Depot as a Service

Слайд 11

12 Marriott “office as a service” offers purpose-built coworking spaces. Marriott takes a strategic approach to reaching collaborative workers with work-oriented suites, co-working spaces, project rooms, meeting rooms and event spaces.

Слайд 12

Collaborative Economy: Value Chain

Слайд 13

Collaborative Economy: Value Chain

Слайд 14

Patagonia enables a marketplace for refashioning products. 15

Слайд 15

16 Walmart enables game exchange –reducing waste. Customer who bring in used video games can receive store credit, currently at Wal-Mart, and soon at Sam's Club.

Слайд 16

17 Gap partners with Divvy Bike Sharing for a shared workforce During the summer, people work at Divvy bike sharing, during winter, they’re auto-employed at Gap retail.

Слайд 17

Collaborative Economy: Value Chain

Слайд 18

Collaborative Economy: Value Chain

Слайд 19

Enable a Platform

Слайд 20

21 U-Haul enables the crowd to fund truck, share in winnings and foster “Shared Destiny” Tap the crowd for better rates and terms that a company can set and achieve the highest form of loyalty: Shared Destiny.

Слайд 21

GE Co-Develops with Quirky for sharing of ideas, supply chain, marketing, and revenues 22

Слайд 22

Customers act like designers and manufactures with 3D printed phone cases 23

Слайд 23

Walgreens Co-Delivers with Taskrabbit, extending brand promise 24

Слайд 24

25 Coke’s Wonolo shares with customers who become employees “Work Now, Locally” Retail customers can now stock shelves for Coke displays –and get paid while at it. Customers = Employees.

Слайд 25

Barclays offers BarclayCard Ring, a credit card designed and built by community crowdsourcing. Card community members can propose ideas and vote for ways to make the card better meet their needs. The community collectively discusses ideas and evolves the card together. The Giveback program allows members to share in the profits of the credit card program. 26

Слайд 26

Collaborative Economy: Value Chain

Слайд 27

Collaborative Economy: Value Chain

Слайд 28

Collaborative Economy: Value Chain B2P: Sell one good a thousand times; offer value added services. P2P: Enable reselling of durable goods/services, scale new value. B+P: Tap crowd for innovation, with shared IP and revenues and loyalty. Regenerates

Слайд 29

New Members: Clorox, MasterCard

Слайд 30

Go Deeper: Explore the Collaborative Economy Honeycomb 10:30am at the Saatchi & Saatchi S executive suite. Share San Diego’s finest vegan donuts!

Слайд 31

People are empowered to get what they need from each other; corporations must use same strategies. Strategy One: sell one product a thousand times, a brand as a service. Strategy Two: companies host marketplaces of goods and services. Strategy Three: provide a platform for makers, to fund, co-innovate, and share winnings. As a result, companies are resilient: connected, empowering others, efficient, and profitable. FIVE FINAL TAKEAWAYS

Слайд 32

Welcome to the Collaborative Economy Crowd Companies Empowered People & Resilient Brands Jeremiah Owyang Founder @jowyang Jeremiah@CrowdCompanies.com