Exclusive Sneak Peek into the Colors of Healthcare Branding

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Exclusive sneak peak into the colors Of healthcare branding

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Most people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.

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The research holds valid for healthcare brands

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The healthcare industry can be categorized into four sections

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Pharmaceutical Sector The development of medicines, procedures and technology that enable care

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Hospitals and Clinics The administration of healthcare itself, on the part of physicians

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Health and Medical Insurance A fee that patients and organizations use to pay for medical care

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Peripheral products Other products or services that are not directly associated with healthcare but contribute to it like rehabs, gyms and wearables

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The choice of color for healthcare is limited to and governed by certain rules

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Let’s take a look

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5 Cool color The colors from the cooler side of the spectrum are used in healthcare branding and logo design

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Blue is the ruling color All colors are from the cooler side of the spectrum

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4 Color The color palette mainly comprises of the shades of blue to an extent that it appears over-used.

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Wordmarks usually appear in monochrome

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3 Secondary The colors obtained from the combination of primary colors

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primary Secondary The use of secondary colors are limited and some pharma brands use colors from the warmer side of spectrum

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2 Of symbols Healthcare brands have experimented with the use of colors in symbols

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Notice the colors from warm spectrum are introduced in symbols

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1 Color The choice of colors is either complementary, contrasting or analogous.

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Notice complementary and contrasting color palettes

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